Recently I've just completed a new project for Bainbridge Studios. They needed an A3 poster to promote their annual open print exhibition, Bainbridge Open. The poster is aimed at encouraging printmakers and artists using print to submit their work for the show, and to raise awareness of the show in general. The only real constraint was that it had to use a limited number of colours (ideally no more than two) so that it could be screenprinted easily.
I've worked with Lucy Bainbridge, the owner of Bainbridge Studios for a number of years now on various projects and it's always good fun. As you would expect from a practising artist, she has a great eye for design and is a very obliging client.
It sometimes happens that I feel my first idea also happens to be my best one. That initial response to the brief is where you maybe get a lucky spark of inspiration, and this project was no exception. Perhaps more unusually though, my first idea was also the one we ended up running, with only minor tweaks along the way. I still explored and worked through other routes and designs to give Lucy some options, and also to help me understand whether my preferred option really was the best or if I was just being lazy!
Here are two of the alternative options I presented:
And this was the option that Lucy picked and we ran with in the end. Essentially it's a bit of a visual joke based around the fact that printmakers often have to be able to picture their work back to front in their mind's eye. It does hopefully have the added bonus of also making the headline eye-catching at the same time. The posters are being worked on as we speak and I'm looking forward to seeing them in real life.
If you're interested, I also wrote a little bit about the last Bainbridge Studios project I worked on here: http://www.blog.graphitegrey.co.uk/2012/08/bainbridge-studios-poster.html
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