I started with a logo, which then led into a typeface and colour scheme. A Chalkhill Blue is a species of butterfly, which closely relates to the nature of their business – training and development. We fairly quickly decided that a butterfly image was too obvious and tried to push the logo development a bit further in the time allowed. We settled on a geometric solution and then tweaked the colours to make them slightly punchier. We chose Caecilia as the typeface from a shortlist I'd compiled. It manages to be smart and modern without being too formal, it also has a wide variety of weights making it quite versatile.
Once we'd settled on a logo I then set about creating the collateral they needed: brochure, stationery, powerpoint templates and a website holding page. It was difficult to find relevant imagery on a limited budget which wasn't too clichéd. Instead we used elements from the logo to help reinforce the branding at this early stage of the company.
It was an extremely satisfying project to work on as it's not often I get the chance to work on such a broad range of materials and from such an early stage. I am very grateful to Rachel and Andrea for giving me this opportunity.
